Search engines are the No1 tool for finding information/products and services on the Internet.
Getting your website listed and ranked well in the search engines is important for most small businesses as more and more people use the search engines to find products and services.
So how do you get your website in the search engines and ranked well so that potential clients find your site?
You could get an SEO professional to do it for you but SEO services tend to be very costly and not really focused on small businesses like plumbers,restaurants, service professionals etc.
Alternatively you can do it yourself (DIY).
The purpose of this site is to help those of you who want/need to follow the DIY approach.
How Difficult is SEO? Is DIY Feasible
The truth that many SEO experts don’t really want to admit is that basic SEO is not difficult to do.
It just requires that you have a basic understanding of how the search engines work and what they want to see on your website.
Getting Started -SEO Training Workshop
Most SEO training is expensive and more focused on SEO professionals than small business owners.
However The Small Business Website Owners hands on SEO Workshop is focused on helping the small business owner get his site found in the search engines.
The Small Business Website Owners SEO Workshop will teach you how to:
- Get your site in the search engine index.
- Optimise your web pages to achieve better rankings.
- Get links to your site.
- Track your site’s performance in the search engines.
Unlike most on line courses where you read the material/watch videos etc. and are left to get on with it on your own this workshop guides you step by step and you have contact with your trainer along the way.
There are exercises that you are required to complete before you progress so as to ensure that you have fully grasped the material.
What can You Reasonably Expect
If you follow the guidelines in this course you should have the necessary knowledge and confidence to SEO your own website, and can reasonably expect to improve your position (in SERPS) in the long term, in the major search engines ( Google, Yahoo and Bing).
This means that when someone does a search for a chosen target phrase, then your website should appear on, or near, the first page of results.
What You Shouldn’t Expect
You shouldn’t expect.
- Your site to appear number 1 in Google, Yahoo or Bing for a chosen search phrase
- Your site to appear high in the results in a few weeks or months.
That doesn’t mean that it won’t, as it is entirely possible, but not a reasonable expectation especially in the beginning.
Getting Started
Basic Course Contents
- What is SEO ? and Understanding Search Engines
- Understanding The Search Process and Keywords
- Optimization Overview and Meta Tags
- Writing SEO Copy- Text and Image Optimization
- Linking – Internal and External links
- Site Layout and Optimization
- Getting your site Listed and Checking Listings
The Workshop is currently being updated and will be available soon. Please enter your name and email address if you wish to be notified when the workshop is ready.
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